sustainability starts with responsibility — we recognize that we can always do more.
we are committed to improving, learning and being kinder to the environment. here’s how.
plastic & paper.
iota is Plastic Negative Certified via rePurpose Global. We use a mix of sustainable bio-resin produced from plants like sugarcane and corn and recyclable plastic for our bottles. To offset our footprint, our plastic negative commitment means that for every amount of plastic we create a measured 2x equivalent of plastic waste is recovered and removed from the environment.
This year, as part of our work with rePurpose Global, we have chosen to support Project Neela Sapana in Chennai, India. This first-of-its-kind project entails the recovery and processing of low-value, single-use plastic waste such as multi-laminate plastic (MLP) to stem its flow into our natural ecosystem.
We use FSC Mix paper for 100% of our cartons, which includes FSC-certified material, recycled material and FSC controlled wood.
iota formulations— meticulously crafted with globally sourced raw materials derived from natural, botanical sources — are vegan, cruelty-free and Leaping Bunny Certified. We adhere to the EU’s standards for safe and clean beauty by formulating without the EU’s prohibited substances list. The fragrances in our Brightening Body Wash+ and Detoxifying Body Wash+ are also EU compliant.
We are Climate Neutral Certified, meaning that we offset our current carbon emissions with carbon and clean energy credits to remove an equivalent amount, and we commit to a documented plan for emission reductions. To further minimize our carbon footprint, iota formulations are produced in the USA under Certified B Corp and Green-e Climate Certified standards.
1% for the Planet.
We are a proud member of 1% for the Planet. This means we’ve made a commitment of 1% of every sale to support environmental nonprofits focused on protecting our air, water, land and wildlife.